Badis Khalfallah

Badis Khalfallah

MSc Marketing

Class of 2017

French-Tunisian

from George Washington University

I am sure the HEC network and its support will be present throughout my career journey

Prior to joining HEC, I graduated with a Master’s degree from the George Washington University where my area of expertise was International Economics. After working for the World Bank and a start-up company in Washington DC, I wanted to shift my career focus to Marketing. I settled in Paris and started working in Marketing positions for the Publics Group and then the Allianz Group. These two experiences confirmed how much I loved working in the marketing sector and I decided to channel my experiences into a formal training in Marketing.

A perfectly suited program

I found out about the HEC marketing program and its outstanding reputation as one of the best programs in Europe. Multiple factors helped make my decision to apply to HEC and after reading up on the curriculum and what campus life has to offer, I knew it was the program best suited to me.

Becoming a well-rounded individual

The program is diversified and constantly challenging. We learned about classic marketing as well as innovative digital strategies and the consulting missions we’ve conducted for renowned brands added a professional dimension to what we learned in the classroom. The program trains you to become a sharp, forward-thinking marketer. On top of this, the program puts you in touch with a variety of engaging and interesting students and a highlight of the course for me was spending time with my classmates. It really makes a difference to your motivation and performance participating in a class composed of bright students with impressive backgrounds from around the world.
The MSc taught me how to think as a marketer. HEC has taken me a big step further to achieving my goals despite already having previous Marketing experience. I learned how to structure my thinking and think on my feet. The program also definitely changed me as a person, I met some great people I know I will keep as close friends throughout the future.

A part of you for life

HEC helped me discover the career path I really wanted to take. I love building digital tools for sales and marketing professionals and as we learned during the program, digital products are powerful allies to modern marketing professionals. During my time at HEC, I founded LeadGuru.io, a powerful sales intelligence platform through which I plan to keep on innovating the field of marketing technology. I am sure the HEC network and its support will be present throughout my career journey due to HEC’s strong sense of community that stays with you for life.