MSc in Marketing
Class of 2014
from Central University of Finance and Economics, Beijing
Experience as Project Manager at Capgemini Asia Pacific
The MSc in Marketing program in HEC Paris gave me the chance to broaden my horizon and enabled me to rebuild my knowledge with worldwide perspective
- Why did you choose HEC Paris and your program to study in France?
The MSc in Marketing program in HEC Paris gave me the chance to broaden my horizon and enabled me to rebuild my knowledge with worldwide perspective. As the relationship between China and France, or even Europe, is becoming increasingly stronger, people with both educational backgrounds are in demand to help promote cooperation and benefits of two sides, which means this is a golden opportunity.
- What you liked about the courses?
The curriculum is exactly what I wanted. Besides from the very foundational courses of marketing such as market research and advanced consumer behavior, HEC also helps to dig into the more detailed marketing world through courses such as pricing strategy and new product introduction simulation. What makes the program so attractive is that it absorbed the focus and frontier of the online marketing with Big Data and Social Media. These courses not only are of practical use, but also help me establish a sound understanding which will continue to benefit my career a lot..
- Do you think that living on campus is a plus for personal networking?
Living on campus is a precious opportunity for everyone to make more friends and strengthen friendships. Working into midnight with teams, meeting your friends with bleary eyes, and celebrating your success with friends all leave you with great memories. Many years later, you will think: Wow, that’s my friends and that’s my youth!
- Could you present your contribution for the HEC/L’Oréal Market Growth Challenge?
As the only Chinese student in my team, I had more responsibilities this time because this project focused on the Chinese market. It was interesting to defend my ideas in front of those who knew very little about the market. And In this case, not only did I need to get my ideas accepted, it was also important to inspire everyone to think of any possibility that would be useful in this “mysterious” country. Personally it was a great pleasure for me to introduce my country to everyone.
We took a risky way by launching a disruptive product using the same technology Clarisonic had. When we heard the word "Bravo" from the jury, I knew we made it to convince them. The honor of winning rewarded all efforts we made.