Alain Lorenzo

Alain Lorenzo, CEO LVMH Fragrance Brands

CEO LVMH Fragrance Brands

Alain Lorenzo (HEC 78) started his career in the marketing department of Procter & Gamble in 1979.

He joined the LVMH Group in 1992 as Deputy General Manager – marketing and sales of Parfums Givenchy, became General Manager of that company in 1995, and President & CEO in 1996.

He left Parfums Givenchy early 2000 to launch, the first luxury product e-commerce site of the LVMH Group based in San Francisco.

In 2001, he became of the new joint-venture De Beers Group and LVMH in the UK and led the creation of a new chain of jewellery stores, with first openings in London (2002) and Tokyo (2003). In 2004, he came back to France to the position of President and CEO of Parfums Givenchy, in 2008, he was appointed President of Parfums Luxe International, and in 2010 CEO of LVMH Fragrance brands.