Marketing for the Era of Digital Transformation Program Details

The 2018 Marketing of the Era of Digital Transformation Program will be offered in Intake 3 of the Summer School.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to do the following:

  • Understand the key role of Digital and its potential for brands and companies
  • Build a relevant diagnosis of a real-life situation, using state of the art digital tools
  • Design a comprehensive Digital Marketing Plan and pitch the plan to an expert Jury
  • Work efficiently as part of an international team tasked with the design of a Digital Marketing Strategy

Assessment

Student evaluation will be based on the following:


  • Case studies
  • Class participation
  • Final presentation of team proposals to a jury composed of recognized Digital Marketing experts who will offer valuable, targeted feedback.
  • Successful completion of the program leads to the award of 7 ECTS credits*.

(*) All students are encouraged to consult their home institution to validate credit transfer.

Academic Team

Photo-Vincent-Fraitot

Vincent Fraitot, Academic Director, Affiliate Professor, HEC Paris

More information about the HEC Paris Marketing Department