Marketing for the Era of Digital Transformation Program Details

The 2019 Summer Program Schedule will be posted shortly.

For reference, please find the 2018 summer schedule below:

Learning Outcomes

Upon successful completion of the summer program, participants will be able to do the following:

  • Understand the key role of Digital and its potential for brands and companies
  • Build a relevant diagnosis of a real-life situation, using state of the art digital tools
  • Design a comprehensive Digital Marketing Plan and pitch the plan to an expert Jury
  • Work efficiently as part of an international team tasked with the design of a Digital Marketing Strategy


Student evaluation will be based on the following:

  • Case studies
  • Class participation
  • Final presentation of team proposals to a jury composed of recognized Digital Marketing experts who will offer valuable, targeted feedback.
  • Successful completion of the program leads to the award of 7 ECTS credits*.

(*) All students are encouraged to consult their home institution to validate credit transfer.

Academic Team


Vincent Fraitot, Academic Director, Affiliate Professor, HEC Paris

More information about the HEC Paris Marketing Department