Luxury Management Program Details

The 2017 Luxury Management Program will be offered in both Intake 2 and 3 of the Summer School.


Intake 1

Intake 2

Intake 3

Monday, June 12 - Friday, June 23, 2017

Monday, June 26 - Friday, July 7, 2017

Monday, July 10 - Friday, July 21, 2017

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Achieve familiarity with the luxury sector, its products and services;
  • Understand the key specificities of the luxury business in terms of managerial practices;
  • Apply the key management principles in the luxury industry to make appropriate business decisions;
  • Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time;
  • Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities;
  • Understand the implications of a luxury strategy from a financial perspective.

Academic Team

Academic Directors

Gachoucha Kretz, Academic Director of Fashion Management Summer Program, HEC Paris

Intake 2 (June 26 – July 7, 2017)
Gachoucha Kretz
Affiliate Professor
HEC Paris Marketing Department

Anne Michaut, Academic Director of Luxury Management Summer program, HEC Paris

Intake 3 (July 10 – 21, 2017)
Anne Michaut
Affiliate Professor
HEC Paris Marketing Department

Past Speakers

  • Laurent Delporte (HEC 2001), French luxury hotel expert.
  • Georges-Edouard Dias, Expert in digital and big data. Co-Founder and Chief Strategy Officer of QuantStreams. Formerly Chief Digital Officer at L’Oréal.
  • Jean-Noel Kapferer, Emeritus Professor at HEC Paris Marketing Department, an active consultant to leading international corporations on brand strategy, speaker for conferences and executive seminars worldwide.