Luxury Management Program Details

The 2018 Luxury Management Program will be offered in both Intake 1 and 3 of the Summer School.

Learning Outcomes

Upon successful completion of the summer program, participants will be able to:

  • Achieve familiarity with the luxury sector, its products and services;
  • Understand the key specificities of the luxury business in terms of managerial practices;
  • Apply the key management principles in the luxury industry to make appropriate business decisions;
  • Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time;
  • Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities;
  • Understand the implications of a luxury strategy from a financial perspective.

Academic Team

Academic Director

Anne Michaut, Academic Director of Luxury Management Summer program, HEC Paris

Anne Michaut
Affiliate Professor
HEC Paris Marketing Department

Past Speakers

  • Laurent Delporte (HEC 2001), French luxury hotel expert.
  • Georges-Edouard Dias, Expert in digital and big data. Co-Founder and Chief Strategy Officer of QuantStreams. Formerly Chief Digital Officer at L’Oréal.
  • Jean-Noel Kapferer, Emeritus Professor at HEC Paris Marketing Department, an active consultant to leading international corporations on brand strategy, speaker for conferences and executive seminars worldwide.