Events

9 July 2013

2nd Key Account Management workshop sponsored by EDF Observatoire Energies d’Entreprises and HEC Paris

  • Dominique Rouziès (Professor, HEC Paris, EDF Chair, member of GREGHEC-CNRS, director of the HEC Center for Research on Individuals and Organizations) is organizing the second Key Account Management workshop sponsored by EDF Observatoire Energies d’Entreprises and HEC Paris.
  • When: 09/07/2013
  • Where: Tour EDF- Paris La Défense

This seminar will be hosted by the HEC- EDF Chair on the morning of the 9th of July 2013 at Tour EDF- Paris La Défense.

 It is designed for an exclusive group of high level executives from various industrial sectors who will discuss and exchange ideas and practices in Key Account Management with four academic experts and an industry expert (i.e., Michael Ahearne, the C.T. Bauer Chaired Professor in Marketing and Executive Director of the Sales Excellence Institute, University of Houston; Anne Coughlan, the John L. & Helen Kellogg Professor at the Kellogg School of Management, Northwestern University;  Graciela Meibar, VP Sales Training and Global Diversity, Mattel; Thomas Steenburgh, the John L. Colley Associate Professor at the Darden Graduate School of Business, University of Virginia).

Using consulting experiences, case studies as well as previous industry surveys, the speakers will address crucial strategic account management issues. This workshop will provide the opportunity for each participant to benchmark their policies while discussing the latest industry and scientific trends in Key Account Management.


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