30 October 2017

"Analytics for Business Decisions" by Jeff Dotson

  • This event is a tutorial on “Analytics for Business Decisions : Modern Tools, Theory, and Techniques” by Jeff Dotson, Associate Professor of Marketing at Brigham Young University.
    The attendance is limited to 30 participants and the registration is on a first-come, first served basis.
  • When: 30/10/2017
  • Where: Building S - Room S211 - from 8am to 6pm
  • Contact us:

Managers across industries are struggling to make sense of the deluge of data that has become available over the past few years. The promise of "big data" has yet to be realized and, as such, managers are needed that have the both ability and contextual knowledge to develop actionable, data-driven insights. This tutorial will introduce students to both the types of data and the analytical techniques that are currently being used in practice to inform business decisions. Throughout the tutorial students will receive practical exposure to a variety of quantitative research techniques including data visualization, hypothesis testing, predictive analytics, and regression analysis. We will use a variety of modern research tools including Microsoft Excel, Microsoft Power BI, and the Microsoft Azure Machine Learning Studio. Outline (Four 1.5 hour sessions).

Please click here if you want to register

 Organizer: Associate Professor of Marketing Peter EBBES