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Events20 May 2014
'Building Social Media Intelligence' Workshop, May 20, 2014
HEC Paris and Labex ECODEC are happy to announce a one-day workshop on Building Social Media Intelligence, by David Schweidel (Emory University).
David is one of the worldwide experts in social media, marketing intelligence and customer analytics, and author of Social Media Intelligence (with Wendy Moe). The high relevance of the topic for day-to-day business operations, combined by his years of teaching and research experience in this area, makes this event unique. You will have the opportunity to learn how organizations can move beyond the current practice of monitoring social media, but also to interact with David and the other participants throughout the day. On Tuesday May 20, David will give a regular research seminar at HEC Paris and is available for individual meetings.
This workshop is targeted to quantitative students (Ph.D., MBA, Grand Ecole, Master) with solid analytical skills and strong interest in social media and digital analytics, as well as all interested faculty.