HEC in the Press

Macron unveils national debate to calm protests

chinadaily.com.cn, 14 January 2019

Tomasz Michalski, Professor of Economics at HEC Paris, comments on Macron's invitation to debate to calm protests. 

E se la generazione Erasmus fosse tale anche senza fare l'Erasmus?

ilfoglio.it, 11 January 2019

Whether we like it or not, Europe is an immanent reality of our everyday lives and is therefore completely independent of the mobility of each person in the European geographical and mental space, argues HEC Paris European Law and Regulation Professor Alberto Alemanno, in an op-ed for Il Foglio. 

All About Business School Accreditation? (And Why it’s Important for Masters in Management Programs)

mim-guide.com, 9 January 2019

HEC Paris was the first school in France to achieve the so-called triple crown (for accreditations) and it has one of the world’s highest ranked MiMs that is a gateway to the prestigious Grande Ecole program. 

Julien Manteau, director of strategy and global development for HEC Paris’ master’s programs, says there are a number of reasons schools would seek more than one accreditation, including “to attract the best candidates and teachers from around the word”. 

Why you should study for a Master in finance

mim-guide.com, 9 January 2019

HEC Paris, whose MSc in International Finance course is currently ranked first globally by the Financial Times, is “extremely selective”, says Olivier Bossard, director of the course. It receives about 2,000 applications each year, but only 100 are admitted. And a 19 percent bump in applications this year, which Bossard puts down to Brexit uncertainty in the UK, means the French school has gotten even more selective. 

Europe Enjoys a Boom in MBA Applications at America’s Expense

Find-mba.com, 3 January 2019

Benoit Banchereau, director of MBA admissions at HEC Paris, a French Grande École, says that political instability in both the UK and US is an opportunity for European schools. Banchereau says the school has invested heavily in marketing itself to international students over the past two years. HEC Paris received 2,231 applications in 2017, up by 5.6 percent on the year before, and by 11.9 percent on 2015. The proportion of overseas students in the current cohort is largely unchanged at around 90-95 percent, he says. 

The big global vote of 2019

ozy.com, 2 January 2019

The European Union will elect its next Parliament in May, two months after the scheduled Brexit. While euroskeptic parties are expected to gain seats, their rise is “exaggerated,” says Alberto Alemanno, professor of EU law at HEC Paris business school. 

Nurturing entrepreneurs in the Parisian banlieues

FT.com, 31 December 2018

An education at one of France’s top business schools is usually an un­attainable aspiration for those on low incomes. In an effort to provide opportunities to those at a particular disadvantage in French society, schools are offering support to refugees and to young entrepreneurs in the Parisian suburbs, or banlieues.

HEC’s Stand Up programme, for example, provides business classes and coaching to help female entrepreneurs from the banlieues. It began in 2012 with 40 women. Last year, 350 women participated and about a third will successfully continue the businesses they develop.

Requiem for a year of hope

euractiv.com, 28 December 2018

Europe must urgently embrace a new participatory paradigm that puts citizens at the forefront of the agenda and monitoring powers, comments Alberto Alemanno, Jean Monnet professor in EU law at HEC Paris, in an interview for Euractiv. 

Commentary: Retail therapy won’t repair your damaged sense of self-worth

channelnewsasia.com, 27 December 2018

Why precisely do consumers buy products that they don’t really need? And if shopping is supposed to be therapeutic, to what degree is such consumption helping them to deal with their insecurities? Most importantly, once they buy the product, does that purchase actually make them feel better? HEC Paris Marketing Professor L.J. Shrum and former HEC Paris PhD student Nimish Rustagi have discovered that certain marketing tactics, associated with forms of consumption, including the ones we see around Christmas time, might adversely impact consumer well-being.

Belmond buy signals launch into experiential luxury for LVMH

campdenfb.com, 21 December 2018

HEC Paris Marketing Professor Gachoucha Kretz comments on LVMH’s $3.2 billion acquisition of luxury hotelier and travel operator Belmond, a major strategic turning point that will open up a whole new market for the world’s largest luxury company.