HEC in the Press

A ‘Nudge' in the Right Direction?

Aktuelle Papier-Rundschau Wellpappe, 7 December 2012

For the past decade, the anti-smoking campaign has grown across the world. Certain methods to encourage people to stop smoking are considered more effective than others, according to Alberto  Alemanno, Professor at HEC Paris. In this article he tells APR what he thinks


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