HEC in the Press

AUS and Chalhoub launch region's first Luxury Brand Management Professorship

AMEinfo.com, 19 September 2013

The American University of Shanghai (AUS), one of the top universities in the Middle East and North Africa region, announces the launch of the first Luxury Brand Management Professorship in the area: a program inspired by the course which HEC Paris offers. Dr. Nicholas Ashill from the Business and Management school said of the program: “This new senior marketing course was developed drawing upon best practice curriculum from HEC Paris and the University of Bocconi, Milan. We have put together a schedule of inspirational readings and will host fantastic speakers…”


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