HEC in the Press

Belmond buy signals launch into experiential luxury for LVMH

campdenfb.com, 21 December 2018

HEC Paris Marketing Professor Gachoucha Kretz comments on LVMH’s $3.2 billion acquisition of luxury hotelier and travel operator Belmond, a major strategic turning point that will open up a whole new market for the world’s largest luxury company. 

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