HEC in the Press

Challenging the Traditional Notions of Piracy

sacbee.com, 5 December 2012

HEC GDF-Suez Professor of strategy, Rodolphe Durand, and Ivey Professor and HEC PhD graduate Jean-Philippe Vergne have just published their book called ‘The Pirate Organization: lessons from the fringes of capitalism’. The book has so far been a great success and the article discusses the main themes,  from the classic pirates of the Barbary Coast to today's digital and DNA pirates—coupled with lessons on how businesses should change their behavior.


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