HEC in the Press

Crowdfunding Takes 26%% Hit When A Product Is Framed As Both Novel , Useful '

businessworld.in, 3 October 2017

Researchers from HEC Paris, INSEAD, Singapore Management University and University of Technology Sydney have concluded that novelty and usefulness are not congruent when it comes to crowdfunding. Although crowdfunding pledges are augmented when a project is said to be useful or novel separately, claiming that it is both reduces the amount of pledges by 26 percent.

Back to Articles list