HEC in the Press

‘Design thinking’: Does it live up to the hype?

ft.com, 12 October 2017

“Design thinking”, a “human-centred” approach to problem solving that emphasises the customer, is becoming more and more prominent in EMBA courses. At HEC Paris, it is taught in cases where participants can actually use the method in a specific situation, or "through a simulation that condenses the main steps in a controlled environment,” says Professor Sihem Jouini.

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