HEC in the Press

How to establish high-value brands

China Business News, 4 December 2012

Most brands in China are not as developed as European and American brands. The value of the brand is based on the number of sales and their capacity to develop. Professor Jean-Noel Kapferer of HEC Paris published an article about this in Research@HEC  in October-November 2012  and it is now being shared with the Chinese Media.

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