HEC in the Press

Managers: Walk That Talk, or Face The People's Wrath

Forbes, 12 December 2016

As the year 2017 is at a crossroads, Rodolphe Durand, Professor of Strategy & Business Policy at HEC Paris, explains the two choices faces by managers: either be exemplary but risk being slightly less profitable than rivals in the very short term, or maximize profitability now but become a target. 


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