HEC in the Press

Reaching the rich world’s poorest consumers

Harvard Business Review, 1 March 2015

Nobel laureate Muhammad Yunus joins Frédéric Dalsace, associate professor of marketing and Social Business, Enterprise and Poverty chair at HEC Paris, and affiliate professors David Menascé and Bénédicte Faivre-Tavignot, to contemplate the efforts of HEC's Action Tank in promoting 'social business'.


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