HEC in the Press

The Importance of Being Ernest: How Your First Name Can Shape Your Face

Forbes.com, 8 June 2017

HEC Paris’ international study by HEC Professor of Marketing and member of the CNRS-GREGHEC research group, Anne-Laure Sellier, published in April’s Journal of Personality and Social Psychology suggests that the stereotype that society places on people’s names could actually shape the our facial features. 


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