HEC in the Press

Two MBA graduates help promote artisans from Africa and Brazil

Ft.com, 18 August 2013

The appeal of fair trade products is growing internationally and globally-minded business school students are getting in on the act. For two MBA alumni, plans to bring these types of craft products to a wider audience have had positive results. TRIUM Global Executive MBA graduate Swaady Martin-Leke tried the experience. Trained in the corporate world, and having worked at General Electric for a decade, she wanted to try something different. Nine months after graduating from TRIUM in September 2012, she launched Yswara, a luxury retailer of African products.

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