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Alberto Alemanno won the Best Paper Award in Intellectual Property Law21 June 2013
Alberto Alemanno is Associate Professor of Law at HEC Paris and holds a Jean Monnet Chair in EU Law & Risk Regulation. His article, co-authored with Enrico Bonadio (City University, London) and titled “An Analysis of Plain Packaging of Tobacco Products under EU Intellectual Property Law” has won the 1st prize in the European Communities Trademark Association (ECTA) Award Competition.
The award has been officially announced at the ECTA Gala Dinner on Friday 21 June 2013 at the European Communities Trade Mark Association Annual Conference in Bucharest.
The ECTA is the leading Intellectual Property organisation in Europe. It numbers approximately 1.400 members, coming from all the Member States of the European Union with associate members from all over the world. It brings together persons practising professionally in the Member States of the European Community in the field of trade marks, designs and related IP matters. These professionals are lawyers, trade mark advisors, trade mark attorneys, in-house counsel and others who can be considered specialist practitioners in these areas.
In his article, Alberto Alemanno explains that plain packaging, by stripping the pack of products of their brands, raises not only legal implications but it is also set to affect the way in which marketing will be designed for products beyond tobacco, such as alcohol and unhealthy foods.
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