Dominique Rouziès named EDF Chair holder

21 March 2012

Dominique Rouziès, Marketing Professor at HEC Paris with a PhD from McGill university, has just been appointed as Chair holder for "New business models for energy," an Academic Chair created jointly by HEC and EDF in 2009.

This Chair aims to enable a better understanding of the issues and current evolutions of the energy sector, to prepare the future of energy and to make the energy sector evolve through teaching and research. It has notably enabled the development of a portfolio of programs for Masters students, as well as a series of research articles and a book about "new business models."

Dominique Rouziès is a well-known expert in the field of strategic marketing and relations between sales and marketing. She is the author of several research articles and scientific publications that are internationally renowned. She is also Scientific Director of the Executive Masters program in Marketing and Commercial Strategy Management and of the Specialized Masters in Intelligence Marketing. She hopes to develop the teaching in the programs she is responsible for as well as the research outputs linked to the Chair's fields of expertise.

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