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Gilles Laurent winner of EMAC Distinguished Marketing Scholar Award 2012

19 March 2012

Professor Gilles Laurent of HEC Paris is the winner of the EMAC Distinguished Marketing Scholar Award 2012. This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (The European Marketing Academy) can receive.

The two main criteria for the award are :

  • Outstanding marketing scholarship as reflected in extensive, impactful research contributions and
  • Outstanding contributions to the European Marketing Academy.

Gilles Laurent is an eminent researcher who has published in all major marketing journals, including International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. With his strong methodological skills, he contributed to the quantitative as well as the behavioral marketing literature and he has been publishing in the top journals for more than three decades.

For EMAC, Gilles Laurent has been Editor of the International Journal of Research in Marketing. He has also served as Vice-President Publications of EMAC and he has been a major source of support for EMAC throughout his career, having played an active role in organizing almost all EMAC conferences. Gilles has been a key driver of EMAC's growth and recognition throughout Europe and in the U.S. Currently he serves as Dean of EMAC Fellows.

Gilles was as an inspiring mentor for several generations of marketing scholars. He has been a role model, demonstrating consistently high quality standards and pointed the way to the key international forums of research in marketing. In a similar manner, he has played an active role within the community of researchers in marketing in France. Outside of EMAC, Gilles has been active in numerous contexts (conferences, workshops, seminars, task forces) aimed at fostering high-quality research.

Gilles Laurent made a significant and important contribution to the quality of research in marketing in Europe, fully meriting the honor of EMAC Distinguished Marketing Scholar.


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