HEC Paris Sends Its Best Players to Score at Doha Goals

6 December 2013

Two members of HEC Paris faculty and ten HEC Paris students will participate in the second annual edition of the Doha GOALS (Gathering of All Leaders in Sport) Forum, to be held in Doha, Qatar from 9th – 11th  December 2013.

This year HEC Paris team will play an active role in Doha Goals and will organize and lead two task forces. The first one, dedicated to ‘Increasing the role of the private sector in sport’, will be moderated by HEC Paris’ Deputy Dean, Professor Bertrand Moingeon. It will welcome prestigious speakers such as: Fabien Barel, world champion downhill mountain biker; Thierry Borra, Director of the Olympic Games Management and Coca-Cola; and Stephane Diagana, a double world champion athlete. A second task force will be dedicated to ‘using digital marketing to increase loyalty in the fan base.’ It will be moderated by Professor Laoucine Kerbache, CEO and Academic Dean of HEC Paris in Qatar, and will welcome top speakers like Jeff Martin, co-founder and CEO of Tribal Brands, and Carlos Moreira, co-founder and CEO of WISeKey… 

Across two days Doha GOALS will host a total of eight taskforces powered by HEC Paris, Wharton Sports Business Initiative (WSBI), Georgetown, Coventry University/ College of the North Atlantic..Following their debates, HEC Paris will propose a white paper summarizing the key ideas of the task forces they are leading.

HEC Paris participants have been selected based on strict criteria, concerning above all their dedication to and participation in the world of sport. They have also been selected on the basis of their leadership qualities, their involvement in social causes and of course their academic track record.

“I really look forward to meeting athletes from all around the world in Doha to experience this same kind of sharing that is only permitted by sport, through cultural and language barriers.” says Gabrielle Arnault, Master 1. 

The 2013 event will bring together more than 120 speakers and 1,500 participants, athletes, experts, CEOs, federations, opinion leaders and media personnel. In addition to this, the Forum will again be hosting 400 high school and university students who will fully participate in the discussions. 

“Doha GOALS is indeed an excellent initiative that presents a unique opportunity to prepare the next generation of leaders in sports,” says Professor Kerbache. “It is a perfect illustration of the concept of strategic innovation and research, which is consistent with the role of HEC Paris towards the realization of Qatar’s National Vision 2030 and the country’s transformation into an advanced, competitive and knowledge-based economy.”

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