HEC Paris research featured on the Huffington Post

12 June 2013

HEC Paris has established a partnership with the French edition of the Huffington Post to promote research. In a new section of the, launched on 12 June 2013, HEC Professors and students are invited to share their research projects in the aim of fuelling public debate.

Têtes chercheuses - Huffington

The has just launched a new column entitled "Têtes chercheuses" in partnership with HEC Paris and four other prestigious French institutions of higher education (Ecole Normale Supérieure, Ecole Polytechnique, Sciences Po and the University Pierre and Marie Curie).
The purpose of this operation is to promote the most innovating research projects in France and to allow researchers to take part in public debate and share their views and perspectives, whilst remaining accessible to the general public.
The new column will enable HEC students and Professors to make their research papers, in all disciplines, accessible to the “general public” online.
HEC Paris Marketing Professor Selin Atalay’s article on consumers' preference for products located in the center of displays has been chosen by the Huffington Post for the launch of this operation. Other pieces by HEC Professors will be published soon, such as Kristine de Valck’s work on word of mouth over the internet, Tomasz Michalski and Gilles Stoltz’s work on falsifying statistical data and Alberto Alemanno’s work on public health.

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