HEC Paris to serve the Luxury Industry in Korea in partnership with the Seoul Luxury Business Institute

4 June 2009

HEC Paris has recently partnered with the Seoul Luxury Business Institute (SLBI) to offer a series of Executive Education programs in luxury management. The SLBI was created to meet the business and training needs of companies operating in the luxury industry and companies developing a luxury approach in more traditional industries.

According to Daniel Mayran, President of the SLBI, “Luxury firms have realized that their ability to create value, to innovate and adapt to the current economic challenges is largely dependent on their ability to leverage their human capital. Without world-class managers and executives, luxury firms are stuck in old business models. We thus called upon HEC Paris to deliver international-standard management programs of particular relevance to the industry, to Korea and to Asia.”

Professor Jean-Noël Kapferer, author of the recently released best-seller “The Luxury Strategy” and one of the world’s foremost experts on branding, is leading the academic design and content of the programs and states that “Building a great brand is about art, but managing a great brand is about business. Success in this competitive market requires the specific skills and vision that we provide in this series of programs.”

Over the last several years HEC Paris, Europe’s #1 ranked Business School, has experienced significant international growth, as seen in the profile of participants on all HEC programs, the diversity of faculty recruitment and the publication of research in the world’s most prestigious journals.

In Executive Education, the HEC Paris portfolio of international corporate clients has greatly expanded. Professor Bertrand Moingeon, Deputy Dean of HEC Paris, remarks that
“Increasingly, we are called upon to bring our expertise to non-European markets, and in particular Asia. Our ability to develop and deliver international-standard programs worldwide is a key indicator of our international position and reach. Our Executive MBA is now delivered in St. Petersburg, Beijing and Shanghai. We lead CEO clubs in Abidjan and Dakar, and train corporate clients in countries including China, Nigeria, Australia, Qatar, Kuwait, the USA, India, and South Africa.”

Joshua Kobb, Director for International Development and Strategic Partnership for HEC Executive Education adds “This is an excellent opportunity for HEC Paris to further its reach in Asia, responding to the needs of the international business community and the luxury industry in particular. The SLBI partnership is another example of HEC’s capacity to deliver worldwide. HEC Paris looks forward to the successful launch of this initiative, which will be of tremendous value in Korea.”

Click here for more information on the Seoul Luxury Business Institute

Please find here the press release

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