HEC only top business school outside US identified for teaching of marketing

27 March 2009

HEC is the only top business school outside the USA to be identified for the teaching of marketing in the latest survey by The Princeton Review involving over 19,000 business school students. The school was one of only two non-US schools to feature in the complete ranking, which also covered subjects such as general and global management, finance and accounting, and operations.

The survey, which involves 296 schools around the world asked students how well they felt their school equipped them to succeed in each of the specified areas on a five point scale. In the marketing category HEC was ranked alongside such major US players as Harvard, Fuqua, Kellogg and Berkeley Haas.

"The US has so many great business schools that it’s really gratifying to get this sort of recognition from students, " says Valerie Gauthier, associate dean, HEC Paris. "What we aim to do at HEC is to combine the world-class research of professors like Kapferer, Dalsace, Ulaga, Czellar and Bastien with the experiences of business leaders who come into the classroom to confront students with the reality of what works and what doesn’t on the ‘front line’. We also get them involved in one of over fifty major marketing projects we run here every year, some of which lead on to the creation of new businesses. It’s this intensity of experience that so well prepares our MBA students for the challenges and opportunities they’ll face after graduation ."


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