Students from the Specialised Master in Art and Design Discover Creative Industries in San Francisco

18 February 2014

The "San Francisco Creative City" project will see 39 students from HEC’s Specialised Master in Art and Design programme travel to California from 15th – 23rd March 2014. This educational trip aims to allow students to understand the creative emulation which shapes the city’s abundant cultural production. Students will launch a crowdfunding project to finance a website to document their experiences.

Les étudiants du Mastère Spécialisé Médias, art et création à la découverte des industries créatives de San Francisco - HEC Paris 2014

Each year the ‘Creative City’ project allows HEC Paris’ Specialised Master in Art and Design (MS MAC) students to investigate the creative potential of a foreign city as part of a field trip.

This year 39 master’s students will fly off to San Francisco from 15th-23rd March 2014 to discover the cultural tendencies of this global, cultural hub. Visits to great cultural institutions and businesses such as the San Francisco Museum of Modern Art, Ubisoft, the Castro Theatre and the Pixar Studios will allow students to enhance and enrich their theoretical knowledge.

The fruit of this field study will be published online on the "San Francisco Creative City" site, featuring short video reports, feedback, news, articles, stories and photos. In order to set-up the website the students are launching a crowdfunding operation. The funds raised will mainly be used to design the site and produce the multimedia content.  Thanks to the enthusiasm of the teaching staff and the reputation of the course, the project has also received crucial support from the companies "Médiamétrie"  and "Arte TV", as well as from the HEC Foundation. All sponsors and benefactors will be invited to the project launch night.

This year the HEC MAC Master program brings together 39 Grande Ecole students from HEC as well as from other prestigious institutions such as ENS, the Sorbonne, l’école du Louvre , and Sciences Po. This diverse range of participants gives a real dynamism to the study of management of the cultural sector which includes press, audio-visual, digitisation, cinema, museums and the art market.

A practical training course in cultural management is offered and includes classes in finance, accounting and management. Professionals give input into these classes and also offer students the opportunity to meet cultural mangers. There is also the opportunity to build a strong network of contact in the relevant sectors. 


Back to News list