14 October 2010

The first ZOOM NETEXPLORATEUR conference was organized in partnership with HEC Paris on 30 September 2010.

350 participants were introduced to the world-wide panorama of the most auspicious/innovative Augmented Reality applications, presented by Thierry Happe co-founder of the Netexplorateur Observatory.

The event brought together Layar (The Netexplorateur Grand Prix 2010), the first Augmented Reality mobile browser, the German Junaio 2 , the American Zugara , the Austrian Wikitude and the French Total Immersion.

The debates were introduced and concluded by Laurent Maruani, Professor and Coordinator of the HEC Paris Marketing department.

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