Press Releases

Sustainable Business Conference 2012. Enabling the Positive City: Smart Cities, Smart Sustainability

13 March 2012

This year’s conference will be dedicated to enabling the Positive City. Since 2008, more than half of the world’s population has been living in urban areas. This urbanization trend is continuously rising and could have significant impacts on our human and natural capital: the consumption of fossil energies, emissions of greenhouse gases and pollutants from transport, water consumption, waste production and the destruction of biodiversity. 

This conference hopes to break away completely from current discussions about sustainable cities: Whilst a ‘sustainable city’ simply aims to limit its impact on the environment, this conference aims higher by proposing the concept of a ‘positive city’ which tries to put a stop to environmental impacts altogether. 

The conference on 22nd March will present both concrete solutions to building and enabling the positive city as well as the solutions to failures in innovations which are still in the process of being researched, but which could define the positive city of tomorrow. In other words, it asks the following questions: 

  • What can we do today and what could we do tomorrow?
  • How to reduce energy consumption in the smart city? 
  • How to industrialize the Positive City?
  • How to grant «new citizens» access to quality education?
  • What partnerships between public and private sector to “enhance smart cities?
  • How to generalize smart mobility? 

There are so many questions to be answered, and on 22nd March industrialists, business leaders, NGO’s and financial experts will try to do just that. The guest speakers will give examples of real, concrete business models as well as solutions to failures that should lead to the restoration of our planet through a Positive Economy. See the Full program 

HEC Paris - 1 rue de la libération 
From 9am to 7pm 
For more information/registration visit: 
About HEC Paris 

Leader in Europe, specialized in education and research in management, HEC Paris offers a complete and unique range of training courses for the leaders of tomorrow: Masters Programs, MBA (full-time and part-time), PhD, HEC Executive MBA and TRIUM Global Executive MBA. 

Founded in 1881, HEC Paris has a permanent faculty of 114 professors, more than 4 000 students (37% of whom are international) and more than 8 500 managers and executives in training every year. 

HEC Paris has been ranked #1 Business School in Europe by the Financial Times since 2006. 
About BeCitizen 

Created in 2000, BeCitizen is a consulting firm for strategies and ruptures that aims to implement its model of a Positive Economy. The Positive Economy is a growth model that restores natural and human capital, by finding a balance between growth and the environment. Today, 30 employees work hard to guide businesses with the development of new offers for products and services that work with this new growth model. 
Press Contact: Florence Bardin – – Phone number +33 6 77 05 06 17 
Leyla Douci-Habane – – Phone number +33 1 39 67 94 23 

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