Joseph Lajos awarded with Syntec Management Consulting Pr...

19 April 2010

On Thursday 1st of April, Syntec Management Consulting organized an award ceremony for the best academic papers in management.

Professor Joseph LAJOS won the best article award in the category Marketing/Decision Sciences, with his article "Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High".

This paper was also the winner of the 2006 Association for Consumer Research Best Working Paper Award.

The co-authors are Professor Zsolt Katona, Professor Amitava Chattopadhyay and Professor Miklos Sarvary.

For more information on the prize, please click here :
http://www.syntec-etudes-conseil.com/index.php?page=rubrique&id_rubrique=16&title=prix-syntec-conseil-en-management

back to news list