Profiles

FUMAGALLI Elena

Elena FUMAGALLI


Elena Fumagalli is a Doctoral Candidate in the Department of Marketing at HEC Paris. Prior to entering the Ph.D. program, she received her B.A. from Cattolica University in Milan and her M.Sc. in Marketing Management at Bocconi University.

Elena's research interests fall into the domains of consumer self-identity and emotion in consumer psychology. At the intersection of these domains, her dissertation research investigates the influence of aversive states (i.e., identity threats, negative emotions) on consumers’ motivations and behavior. She also investigates how consumers manage multiple social identities in a variety of situations such as when they face self-threatening events (e.g., failure on a test for student-athletes) or when they face resource scarcity contingencies (e.g., time allocation for working parents).

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