Profiles

MIMOUN Laetitia

Laetitia MIMOUN


Laetitia Mimoun is a Ph.D. student in Marketing at HEC Paris, who will be graduating in 2018. Her dissertation research is focused on consumer liminality and liquid lifestyles, and examines consumer identity among consumers who embrace transition, contingency, and uncertainty. Her secondary research interest relates to technology consumption. She holds an MSc in International Marketing from the University of Strathclyde in Scotland and a Master in Management from Audencia Nantes in France.

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