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Marketing
"The double-edged sword of launching products from emerging countries using foreign brand names"
Tuesday 07 September 2010
Intervenant:
Valentyna MELNYK
University of Waikato - New Zealand
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"Advertising and price effectiveness over the business cycle"
Tuesday 07 September 2010
Intervenant:
Harald VAN HEERDE
University of Waikato - New Zealand
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"Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry"
Tuesday 14 September 2010
Intervenant:
Elisabeth HONKA
The University of Chicago Booth School of Business
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Thursday 18 November 2010
Intervenant:
Dirk Smeesters
Rotterdam RSM
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seminars archives
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