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"The double-edged sword of launching products from emerging countries using foreign brand names"

Tuesday 07 September 2010

Intervenant:
Valentyna MELNYK
University of Waikato - New Zealand

"Advertising and price effectiveness over the business cycle"

Tuesday 07 September 2010

Intervenant:
Harald VAN HEERDE
University of Waikato - New Zealand

"Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry"

Tuesday 14 September 2010

Intervenant:
Elisabeth HONKA
The University of Chicago Booth School of Business

Thursday 18 November 2010

Intervenant:
Dirk Smeesters
Rotterdam RSM

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