Dirk Smeesters
"Brand Equity and Customer Lifetime Value: Which Impact has Brand Equity on Customer Acquisition, Retention and Profit Margin?"
Florian STAHL
"Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry"
Elisabeth HONKA
"The double-edged sword of launching products from emerging countries using foreign brand names"
Valentyna MELNYK
"Advertising and price effectiveness over the business cycle"
Harald VAN HEERDE
"Netnography: Doing ethnographic research online"
Robert V. Kozinets
"Mandatory Disclosure Quality, Inside Ownership, and Cost of Capital"
John CORE
"Does increased board independence reduce earnings management? Evidence from recent regulatory reforms"
Professor Xia CHEN
"The Financial Pay-off of Branding: Research Results from Two Studies"
Professor Sundar Bharadwaj
"Guilt Versus Shame: Coping Variations in Message Framing Effects on Persuasion"
Adam Duhachek
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