Seminars
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Archives
| 18 November 2010 | Marketing | Intervenant: Dirk Smeesters |
Rotterdam RSM |
| 23 September 2010 | Comptabilité Contrôle de Gestion "Brand Equity and Customer Lifetime Value: Which Impact has Brand Equity on Customer Acquisition, Retention and Profit Margin?" |
Intervenant: Florian STAHL |
University of Columbia |
| 14 September 2010 | Marketing "Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry" |
Intervenant: Elisabeth HONKA |
The University of Chicago Booth School of Business |
| 07 September 2010 | Marketing "The double-edged sword of launching products from emerging countries using foreign brand names" |
Intervenant: Valentyna MELNYK |
University of Waikato - New Zealand |
| 07 September 2010 | Marketing "Advertising and price effectiveness over the business cycle" |
Intervenant: Harald VAN HEERDE |
University of Waikato - New Zealand |
| 28 June 2010 | Marketing "Netnography: Doing ethnographic research online" |
Intervenant: Robert V. Kozinets |
Schulich School of Business York University, Toronto |
| 22 June 2010 | Comptabilité Contrôle de Gestion "Mandatory Disclosure Quality, Inside Ownership, and Cost of Capital" |
Intervenant: John CORE |
Wharton |
| 14 June 2010 | Comptabilité Contrôle de Gestion "Does increased board independence reduce earnings management? Evidence from recent regulatory reforms" |
Intervenant: Professor Xia CHEN |
University of Wisconsin |
| 14 June 2010 | Marketing "The Financial Pay-off of Branding: Research Results from Two Studies" |
Intervenant: Professor Sundar Bharadwaj |
Emory University |
| 10 June 2010 | Marketing "Guilt Versus Shame: Coping Variations in Message Framing Effects on Persuasion" |
Intervenant: Adam Duhachek |
Indiana |
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