SnO news

Awards: HEC Professor Frédéric Dalsace wins the Marketing category at The Case Centre Awards and Competitions 2015

5 March 2015

Frédéric Dalsace, associate professor of Marketing, with Chloé Renault, PhD student at HEC Paris, and Wolgang Ulaga, Professor of B2B Marketing and Strategy at IMD, won the Marketing Award 2015 for their case study: “Michelin Fleet Solutions: From Selling Tires to Selling Kilometers”.
More information on the dedicated Case Centre's webpage


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