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Publications: International book release "Organizations, Strategy and Society: The Orgology of Disorganized Worlds", by Professor Rodolphe Durand

17 February 2015

Organizations are ubiquitous, from clubs and associations to firms and public agencies. They confer meaning to us, and our attachment to and membership of organizations have a profound effect on all areas of our lives. In our increasingly turbulent world, however, these organizations run the risk of disappearing or losing their legitimacy, creating a sense of pointlessness and absurdity.

"Organizations, Strategy and Society: The Orgology of Disorganized Worlds" Routledge, 2015, by HEC Paris Professor Rodolphe Durand, puts in perspective how organizations act strategically to protect and renew the meaning that individuals give to their memberships and attachments to organizations. Organizations that survive and thrive impose their logics on society, thereby influencing what is legitimate or not. In turn, individuals must reinterpret their multiple associations with organizations and contribute to reinforcing or inhibiting social evolutions.

This new way of understanding organizations’ relationships with society results in a reconsideration of management as a source of social change, in a redefinition of the role of individuals in building their future, and in opening a space for a new science of organizations that the author calls ‘orgology’."This is an engaging account of the loss of identity and the ways to remedy it in our organizational society,” comments Hayagreeva Rao, Atholl McBean Professor of Organizations at Stanford University. “Durand ranges far and wide in his tour of organizational theory, sociology, and management, and offers a unique take at changing our world.”

This book will be of interest to anyone involved in organizations, as managers or not, to students at all levels, to researchers in organizational studies, strategic management and sociology, as well as to people willing to reorganize their world.

Based on Prof Durand’s book, a video gives an original depiction of the role of organizations. By drawing on examples from our everyday lives, the video shows how organizations occupy our society and constitute a wealth of meanings. Understanding organizations means redefining management as a discipline and allowing individuals to play a role in economic, political and social change. A MOOC, ‘Time to Reorganize’ was launched on Coursera as well in January 2015.

Rodolphe Durand is the GDF-Suez Professor of Strategy, academic director of the MSc in Strategic Management, and founder of the ‘Society and Organizations’ Research Center at HEC Paris.

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