Publications

Articles

Investments in Reputation Don't Always Pay Off

T. OBLOJ

Harvard Business Review Poland

2006, vol. 44, n°10, pp.20-24

Departments: Strategy & Business Policy, GREGHEC (CNRS)


Investments in Reputation Don't Always Pay Off

T. OBLOJ

Harvard Business Review Poland

2006, vol. 44, n°10, pp.20-24

Departments: Strategy & Business Policy, GREGHEC (CNRS)


Sameness, Otherness? Enriching organizational change theories with philosophical considerations on the same and the other

R. DURAND, R. Calori

Academy of Management Review

January 2006, vol. 31, n°1, pp.93-114

Departments: Strategy & Business Policy, GREGHEC (CNRS)


Our objective is to discuss, in the organizational change literature, the recurring use of what we call the "sameness principle," along with another principle, inspired by contemporary philosophy and somehow present in the organizational ethics literature. called "otherness." We review four classic organizational change approaches, underscore the limitations of the sameness principle, and position otherness relative to current organizational ethics literature. We then emphasize the role of powerful agents within the organization as potential conveyors of otherness and deduce propositions that relate these agents' posture to the observable type of organizational change processesKeyWords Plus: STAKEHOLDER THEORY; BUSINESS ETHICS; INSTITUTIONAL CHANGE; PERSPECTIVE; ENTREPRENEURSHIP; STRATEGY; MODEL; LINK; CONVERSATIONS; INNOVATION

Strategic innovation: how to grow in mature markets

B. MOINGEON, L. LEHMANN-ORTEGA

European Business Forum

Spring 2006, n°24, pp.50-54

Departments: Strategy & Business Policy, GREGHEC (CNRS)


Focuses on strategic innovation in companies. Need for companies to observe customer trends; Occurrence of a disruptive strategy in transforming value chain; Inclusion of Easy Jet and Ryanair in the low-cost airlines that have reshaped their value chain; Possibility of a company adopting a disruptive or breakthrough strategy to grow in flat or shrinking markets.*AIRLINES*BUSINESS enterprises*CONSUMER behavior*CORPORATIONS -- Growth*INNOVATION adoption

Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap

K. DE VALCK, B. Wierenga, G. Van Bruggen

Ontwikkelingen in het Marktonderzoek

2006, vol. 31, pp.27-43

Departments: Marketing, GREGHEC (CNRS)


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Student posts

Book Review: bolo'bolo: a utopian perspective

Review by Prunelle Bonnard 1 December 2017

What if our civilization were to collapse five years from now? What if money were to become (...)


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