A Social Movement Perspective on Finance: How Socially Responsible Investment Mattered


Journal of Business Ethics

April 2010, vol. 92, pp.57-78

Departments: Accounting & Management Control

Keywords: Framing, France, Institutional change, Organizational field, Social movements, Socially Responsible Investment (SRI)

This study discusses how social movements can influence economic systems. Employing a political'cultural approach to markets, it purports that 'compromise movements' can help change existing institutions by proposing new ones. This study argues in favor of the role of social movements in reforming economic institutions. More precisely, Socially Responsible Investment (SRI) movements can help bring SRI concerns into financial institutions. A study of how the French SRI movement has been able to change entrenched institutional logics of the French asset management sector provides wide-ranging support for these arguments. Empirical findings are drawn from a longitudinal case study (1997'2009), based on participative observation, interviews and documentary evidence. Implications for research on social movements, institutional change and SRI are outlined. Lastly, the study provides practitioners with some theoretical keys to understand the pros and cons of 'SRI labels'.

Bioenergy options in the industrialized and developing world and opportunities for the Clean Development Mechanism


International Journal of Green Energy

2010, vol. 7, n°6, pp.647-661

Departments: Strategy & Business Policy

Keywords: Sustainable development, Bioenergy, Gasification, Biofuels, Clean deevelopment mechanism (CDM)

Bioenergy is considered an option of significant potential for both industrialized and developing countries and its exploitation can strive toward more sustainable energy systems. In this framework, the main scope of this paper is an analysis of three bioenergy options, namely biomass combustion, biomass gasification, and production of biofuels for the transport sector, in terms of their status, benefits, and possible barriers, as well as their future potential. Special attention is given to the perspectives for deployment in the developing world in the context of emerging opportunities provided by the clean development mechanism for sustainable technology transfer

Building Social Business Models: Lessons from the Grameen Experience


Long Range Planning

April-June 2010, vol. 43, n°2-3, pp.308-325

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Grameen bank, founded in 1976, has both pioneered the development of micro-finance, and created nearly 30 businesses designed to alleviate poverty. The article traces the gradual development of Grameen's expertise in formulating social business models, which require new value propositions, value constellations and profit equations, and as such, resembles business model innovation. The article presents five lessons learned from this experience: three are similar to those of conventional business model innovation e challenging conventional thinking, finding complementary partners and undertaking continuous experimentation; two are specific to social business models: recruiting social-profit-oriented shareholders, and specifying social profit objectives clearly and early. We suggest these new business models e where stakeholders replace shareholders as the focus of value maximization e could empower capitalism to address overwhelming global concerns.

Challenges in Marketing Socially Useful Goods to the Poor

B. GARRETTE, A. Karnani

California Management Review

Summer 2010, vol. 52, n°4, pp.29-47

Departments: Strategy & Business Policy, GREGHEC (CNRS)

accepté le 12 avril 2010

Dominant Logic and Entrepreneurial Firms Performance in a Transition Economy

T. OBLOJ, M. Pratt

Entrepreneurship: Theory and Practice

January 2010, vol. 34, n°1, pp.151-170.

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Dynamic Capabilities Deconstructed. A bibliographic investigation into the origins, development, and future directions of the research domain

G. DI STEFANO, M. Peteraf, G. Verona

Industrial and Corporate Change

April 23th 2010, vol. 19, n°4, pp.1187-1204

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Dynamic capabilities, Co-citation analysis, Resource-based, Invisible colleges

This article uses co-citation analysis to explore the structure of the Dynamic Capabilities research domain, to better understand its origins, current state of development, and future directions. Co-citation analysis reveals the field's 'invisible colleges' and research directions. We find evidence of commonalities as well as polarizing differences among understandings across this research domain, suggesting opportunities and challenges for future research

E-Government, E-Business and National Economic Performance


Communications of the AIS

2010, vol. 26, n°1, pp.267-286

Departments: Information Systems and Operations Management, GREGHEC (CNRS)

Recent years have witnessed rapid developments in e-government as well as e-business within nations across the world. Although both e-government and e-business contribute toward national economic performance, few studies have analyzed the two jointly in a single research model. Using the Technology-Organization-Environment (TOE) framework and the literature on information and communication technology (ICT) impact; we empirically examine facilitators of e-government and e-business development, the relationship between e-government and e-business, and their collective impact on national economic performance. Our results, which emphasize the differential importance of factors associated with the development of e-government and e-business, can be used by national policy makers for designing effective ICT policies. Specifically, national ICT infrastructure appears to be important for both e-government and e-business. Quality of national human capital emerges as a significant facilitator for e-government but not for e-business, whereas national environment (institutional and macro-economic) appears to be the key enabler for e-business, but not for e-government. Our findings demonstrate the significant and intertwined roles of e-government and e-business in enhancing the national economic performance. With a view to enhancing national economic gains, this research suggests that policy makers should consider measures to enhance development of e-government and e-business collectively rather than in silos

Evaluating the Role of Trust in Consumer Adoption of Mobile Payment Systems: An Empirical Analysis

S. Chandra, S. C. SRIVASTAVA, Y.-L. Theng

Communications of the AIS

2010, vol. 27, pp.561-588

Departments: Information Systems and Operations Management, GREGHEC (CNRS)

Keywords: Trust, Consumer, Adoption, Mobile payment systems

Consumer adoption of mobile payment (m-payment) solutions is low compared to the acceptance of traditional forms of payments. Motivated by this fact, we propose and test a "trust-theoretic model for consumer adoption of m-payment systems." The model, grounded in literature on "technology adoption" and "trust," not only theorizes the role of consumer trust in m-payment adoption, but also identifies the facilitators for consumer trust in m-payment systems. It proposes two broad dimensions of trust facilitators: "mobile service provider characteristics" and "mobile technology environment characteristics." The model is empirically validated via a sample of potential adopters in Singapore. In contrast to other contexts, results suggest the overarching importance of "consumer trust in m-payment systems" as compared to other technology adoption factors. Further, differential importance of the theorized trust facilitators of "perceived reputation" and "perceived opportunism" of the mobile service provider, and "perceived environmental risk" and "perceived structural assurance" of the mobile technology, are also highlighted. A series of post-hoc analyses establish the robustness of the theorized configuration of constructs. Subsequent, sub-group analyses highlight the differential significance of trust facilitators for different user sub-groups. Implications for research and practice emerging out of this study are also discussed

Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study



2010, vol. 13, n°4, pp.266-297

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Case studies, Business models, Technological innovations, Learning, Business model, Double loop learning, Innovation, Strategic regeneration

The purpose of this article is to show through a case study the inherent diffi­culties in creating and implementing a new business model in an existing firm. This research is based on a study of Valtis, a French security transportation firm whose CEO helped to introduce onto the market an innovative system based not on securing goods but on removing temptation: money is no longer carried in armored vehicles but is placed in secure containers, transported by unarmed men traveling in unmarked cars. The article shows that as well as demonstrating technological innovation, this is in fact a radically new business model. It also highlights the double loop learning needed to create it and also the difficulties encountered when two business models (the old and the new) coexist during and after the strategic experimentation phase. More generally, the article aims to show how the notion of the business model opens up the question of strategic regeneration.

Identity as Narrative: Prevalence, Effectiveness, and Consequences of Narrative Identity Work in Macro Work Role Transitions


Academy of Management Review

January 2010, vol. 35, n°1, pp.135-154

Departments: Management & Human Resources, GREGHEC (CNRS)

Keywords: Sociological aspects, Psychological aspects

Identity As Narrative: Prevalence, Effectiveness, and Consequences of Narrative Identity Work in Macro Work Role Transitions


Academy of Management Review

January 2010, vol. 35, n°1, pp.135-154

Departments: Management & Human Resources, GREGHEC (CNRS)

Self-narratives—stories that make a point about the narrator—help people revise and reconstruct identities during work role transitions. We propose a process model in which people draw on narrative repertoires to engage in narrative identity work in role-related interactions. Using feedback from their interactions, they revise both the stories and repertoires. Successful completion of the transition is facilitated by enduring and coherent repertoire changes to express the new role identity

Innovation and Selection: Symphony Orchestras and the Construction of the Musical Canon in the United States (1879-1959)


Social Forces

March 2010, vol. 88, n°3, pp.1051-1082

Departments: Strategy & Business Policy

This article analyzes the determinants of innovation and success of innovation in the field of U.S. symphony orchestras from 1879 through 1959: why did major orchestras (N = 27) innovate by introducing works of new composers to the repertoire instead of sticking to canonical pieces? Can organizational processes account for the selection and the popularization of new composers in the repertoire? By integrating field theory and organizational theory, this analysis shows that orchestra and musical director consecration and local elite cohesiveness favored innovative programming. Composers introduced by consecrated actors and entering the repertoire at a time of low competition with established composers and high field-level innovation were more likely to survive in the repertoire and have their works performed frequently. These effects became magnified throughout composers' careers. SYMPHONY orchestras, CONCERTS, CANON (Art), COMPOSERS, MUSIC -- 20th century, UNITED States -- Intellectual life -- 20th century

L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?


Revue Française de Gestion

2010, vol. 36, n°203, pp.57-70

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Language policies and communication in multinational companies: Alignment with strategic orientation and human resource management practices


Journal of Business Communication

2010, vol. 47, n°2, pp.97-118

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Communication, Human resource management, Strategy, Language policy, Social identity

Le social business, laboratoire d'apprentissage des stratégies de rupture


Revue Française de Gestion

November 2010, vol. 36, n°208-209, pp.175-189

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Building on the study of the joint venture between Danone and the Bangladeshi Grameen Group, a social business aimed at offering a nutritive and healthy product helping poor children fight against food deprivation, this article suggests that companies developing proactive strategies in the field of CSR incidentally strengthen competencies needed for replicating breakthrough strategies. Provided that they aim for the breakeven point in these new ventures, so as to ensure their sustainability, the constraints of social business create a real breakthrough learning lab, since they require entering a double loop learning process, they highlight the relevance of cooperation and develop market-orientation skills

Lever l'incertitude sur les conséquences de l'innovation stratégique


Revue Française de Gestion

April 2010, vol. 4, n°203, pp.57-70

Departments: Strategy & Business Policy, GREGHEC (CNRS)

L'étude de quarante-sept cas d'innovat ions st ratégiques dans des ent repr ises existantes permet d'éclairer l'incer t itude résultant de ce type de st ratégie. Lorsque le nouveau modèleéconomique, int roduit par l'innovat ion st ratégique, concerne une niche ou permet de créer un nouveau marché, il peut coexister dans l'ent repr ise avec l'ancien. Mais lorsqu'il s'adresse avec succès au coeur de marché, sa performance conduit à la disparit ion du modèle antérieur.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

R. Kozinets, K. DE VALCK, A. Wojnicki, S. Wilner

Journal of Marketing

March 2010, vol. 74, n°2, pp.71-89

Departments: Marketing, GREGHEC (CNRS)

Keywords: Advertising and promotions, Consumer communication, Online communities, Online consumer behavior, Internet marketing, Social media word of mouth

Word-of-mouth (WOM) marketing'firms' intentional influencing of consumer-to-consumer communications'is an increasingly important technique. Reviewing and synthesizing extant WOM theory, this article shows how marketers employing social media marketing methods face a situation of networked coproduction of narratives. It then presents a study of a marketing campaign in which mobile phones were seeded with prominent bloggers. Eighty-three blogs were followed for six months. The findings indicate that this network of communications offers four social media communication strategies'evaluation, embracing, endorsement, and explanation. Each is influenced by character narrative, communications forum, communal norms, and the nature of the marketing promotion. This new narrative model shows that communal WOM does not simply increase or amplify marketing messages; rather, marketing messages and meanings are systematically altered in the process of embedding them. The theory has definite, pragmatic implications for how marketers should plan, target, and leverage WOM and how scholars should understand WOM in a networked worldadvertising and promotionsconsumer communicationInternet marketingonline communitiesonline consumer behaviorsocial mediaword of mouth

Où en sont les principales réformes sociales en Chine (Where are the Major Social Reforms in China)


Bulletin Economique Chine

April 2010, n°24, pp.1-7

Departments: Strategy & Business Policy

Real Options and Strategic Investment Decisions: Can They Be of Use to Scholars?


Academy of Management Perspectives

May 2010, vol. 24, n°2, pp.65-78

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Real options (RO) analysis has been of growing interest to the academic community as a promising approach to supporting investment decisions under uncertainty. In this article we examine an applied investment decision in the telecommunications industry to highlight the main benefits associated with using real options. The paper then discusses the theoretical issues raised by real options. Specifically, we examine two research streams to explain how real options contributes to a theoretical understanding of strategic management, and to better understand the gap between theory and practice of real options. Finally, we lay out an agenda for future research

Structurer le débat « entreprises et pauvretés ». Légitimité, intérêt, modalité, efficacité

D. Ménascé, F. DALSACE

Revue Française de Gestion

November 2010, vol. 36, n°208-209, pp.15-44

Departments: Marketing

The missing link between the theory and empirics of path dependence: Conceptual clarification, testability issue and methodological implications


Journal of Management Studies

June 2010, vol. 47, n°4, pp.736-759

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Path dependence, Path dependency, Methodology, Inertia, Persistence, Chaos, Imprinting, First-mover advantage

Path dependence is a central construct in organizational research, used to describe a mechanism that connects the past and the future in an abstract way. However, across institutional, technology, and strategy literatures, it remains unclear why path dependence sometimes occurs and sometimes not, why it sometimes lead to inefficient outcomes and sometimes not, how it differs from mere increasing returns, and how scholars can empirically support their claims on path dependence. Hence, path dependence is not yet a theory since it does not causally relate identified variables in a systematized manner. Instead, the existing literature tends to conflate path dependence as a process (i.e. history unfolding in a self-reinforcing manner) and as an outcome (i.e. a persisting state of the world with specific properties, called 'lock-in'). This paper contributes theoretically and methodologically to tackling these issues by: (1) providing a formal definition of path dependence that disentangles process and outcome, and identifies the necessary conditions for path dependence; (2) distinguishing clearly between path dependence and other 'history matters' kinds of mechanisms; and (3) specifying the missing link between theoretical and empirical path dependence. In particular, we suggest moving away from historical case studies of supposedly path-dependent processes to focus on more controlled research designs such as simulations, experiments, and counterfactual investigation.

When the Glass is Half Full and Half Empty: CEO's Ambivalent Interpretations of Strategic Issues


Strategic Management Journal

July 2010, vol. 31, n°7, pp.689-710

Departments: Strategy & Business Policy

Keywords: Ambivalence, Sensemaking, Strategic issue diagnosis, Organizational mindfulness, Managerial cognition, Organizational context

Organizational scholars have highlighted the importance of interpretive ambivalence for mindfulness, creativity, and strategic change. Ambivalence occurs when an issue is seen simultaneously as positive and negative. We examine organizational factors that influence the propensity of organizational leaders to evaluate a new strategic issue ambivalently. Data come from a survey of 220 German CEOs confronted with the enlargement of the European Union. We find that CEOs of firms with a more ambidextrous strategic orientation and a moderate sense of organizational control over their environment are most likely to be ambivalent about this issue. Our findings affirm the prevalence of interpretive ambivalence at the executive level and suggest ways for organizations to promote or prevent ambivalence in strategic sensemaking


L'organisation pirate

L'organisation pirate


Le Bord de l'Eau


L'ouvrage développe une perspective originale sur l'organisation des communautés pirates opérant en mer, sur le Net, ou au coeur de l'ADN. Ces territoires sont aussi ceux de l'expansion du capitalisme, c'est pourquoi ce livre défend l'idée que l'organisation pirate, loin d'être un accident de l'histoire, se trouve être en réalité l'une des forces essentielles qui structurent le capitalisme depuis ses origines.Ce livre propose une théorie transhistorique de l'organisation pirate qui révèle la face cachée des sociétés capitalistes et permet d'expliquer une facette essentielle de leur évolution.Projet transdisciplinaire, cet ouvrage s'accompagne d'une composition musicale du groupe de rock Chevreuil, intitulée « L'Organisation Pirate ». L''uvre musicale est accessible librement et peut être téléchargée, modifiée, remixée, et diffusée à l'infini par les lecteurs du livre, qui en sont aussi les co-producteurs puisque le totalité des droits d'auteur finance la production et l'enregistrement du morceau.

Legality and Legitimacy: The Legal and Political Philosophy of Popular Sovereignty in the New Latin American Constitutions


Lambert Academic Publishing


A vigorous constitutional movement has characterized the last two decades of Latin American politics. Claiming to recover popular sovereignty through the establishment of new constitutions the reformers, led by the Venezuelan president Hugo Chávez, aim at moving beyond the heritage of liberal modernity and establishing new states capable of abolishing historical oppressions while at the same time accomplishing emancipation. The author delves into the philosophical underpinnings of this idea, utilizing the concepts of legality and legitimacy as foundations upon which to build his claims. This thriving work proposes an interdisciplinary approach bringing together the history of philosophical ideas and a contextualized legal, political and sociological analysis of contemporary politics in Latin America. The author concludes that the underlying philosophy and institutional setting of the new Latin American constitutions, and particularly those issued of the Bolivarian Revolution, do not provide an alternative to the modern liberal state, but rather, they establish a new ideological framework which aims to recover lost faith in modern ideals.

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