TEDx: What is free choice? by Prof. Alberto Alemanno

Here Prof Alemanno challenges the notion of ‘free choice’ and describes the mental shortcuts used in the decision-making process.

Alberto Alemanno is Jean Monnet Professor in EU Law & Risk Regulation at HEC Paris, and Global Clinical Professor at NYU School of Law. He is the founder and CEO of eLabEurope, a civic startup experimenting with new forms of participatory democracy and nonprofit advocacy.