Citizen Lobbying: Find your voice to create a better society by Alberto Alemanno

In this video, Alberto Alemanno, HEC Paris Professor @alemannoEU explains the genesis of his latest book "Lobbying for Change : Find your voice to create a better society".
Prof. Alberto Alemanno has spent years teaching individuals and non-profit organizations, and the book is full of inspiring examples of citizen lobbying in action. They range from cutting down international roaming charges for cell phones to championing whistleblower protection in Europe. Most recently Alemanno advocated and obtained from the EU full transparency of the BREXIT process.
In his book, he gives powerful insights from both academic research as well as his own personal experience notably with the NGO, The Good Lobby.