Internationalised markets, the concentration of industry, automated
production and the rise of high-tech sectors have injected new
competitive and developmental rules into market interactions,
creating a new
strategic context for corporate
marketing.
HEC’s Specialized Masters in Marketing intelligence
is a post-graduate vocational training programme that offers
young science degree-holders (engineers, agronomic engineers,
doctors, pharmacists, holders of an entry-level post-graduate
degree) the keys to a management career working
for a major international company.
Participants in this specialised top-flight training
programme can become operational after a year’s time and
fill positions of responsibility in the Sales, Marketing or Engineering
departments of large companies or State organisations.
From the very outset, the double training that these
happy few receive will be a decisive factor in their career
development.
As this program is taught in french, applicants must
speak french in order to apply.
