The Marketing Department is active in all areas of teaching and research within the HEC School of Management and contributes substantially to its internationalization.

Teaching-wise, the department is involved in every program (HEC, ISA, HEC Masters, HEC Management, the Doctoral Program) and covers every aspect of its subject domain. Its fourteen permanent professors offer core marketing courses as well as a large number of more specialized courses in their fields of expertise, in French and English. They create and use innovative, high performance teaching aids, for instance in the area of multimedia.

The department carries out research both in France and internationally, leading to important, high profile publications. The professors of the department also have published a host of books in different languages, some of which have gone on to be real European bestsellers in the field. Academically, their work is published in the top international journals.

Thanks to its numerous relations with universities and business schools the world over and the organization of a number of high-profile academic conferences, the marketing department has contributed to the internationalization of the Group for many years.