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The latest case study co-written by Valérie Moatti (ESCP-EAP) and Pierre Dussauge, professor in the Strategy and Business Policy department, was a great success as it was rewarded with two awards. The first being given by the EFMD while the second, more recently, came from the CCMP (Case Study Central for the Paris Chamber of Commerce and Industry). Each year, this award rewards authors of business case studies in three categories: Top Case, Top Author, and Top Institution (the School or University that allowed the cases to be studied and published).
Pierre Dussauge and Valérie Moatti were recently named “Top Case” for the category “Production Logistics” for their work titled “LOUIS VUITTON - Disponibilité et introduction de nouveaux produits” (see the file for case P0304: http://www.ccmp.ccip.fr/detail.asp?id=P0304 ).
The Top Case rewards the best case study by the CCMP over an 18-month period (June 2006-December 2007) which sold the most in its category over one year (from the 1st of January to 31st of December 2007), in this case “Logistics/Production”. Other “Top Cases” are awarded by the CCMP on the same basis to other authors specialized in Marketing, General Strategic Policy, Human Resources Management, Management Control and Information Systems at the Awards ceremony which will take place Wednesday 26 March at the Paris Chamber of Commerce and Industry.
The Marie-Jeanne Laurent-Duhamel Award
Gilles STOLTZ
Researcher, CNRS
Affiliated Professor, HEC Paris
This award rewards the quality of work in a thesis of young French statistician. It is given alternately with the Pierre Simon de Laplace award : one year for a notable contribution to fundamental research, the other year for applied research.
This year Gilles STOTLZ won the prize given by the French Statistics Society. This year the award recognises theses given from 2004-2007.
The awards ceremony is expected on the 26 May 2008 at the Sfds Statistics Days.
Results from the 1st “Havas Media France Research Award”
Julien Schmitt and Ganaël Bascoul, HEC PhD students, received the award in June for their project “Advertising Portfolio Management: Déterminer les profiles de réponses des marques aux dépenses publicitaires selon les différents médias”.
The goal of this award, launched by Havas Media France (HMF) in association with the French Marketing Association (FMA) is to help researchers validate their works in Communications, allowing them to test their hypotheses “in real life”. Havas Media France then gives two students the data needed for their work.
This year the jury was made up of four professors from the French Marketing Association:
-Pierre Desmet, Université Paris-Dauphine (IX)
-Pierre Louis Dubois, Université Paris 2 Panthéon-Assas
-Gilles Laurent, HEC
-Elyette Roux, IAE Aix-en-Provence
And three representatives from Havas Media France:
-Isabelle Le Roy, Innovation Havas Media France
-Arnaud Parent, Havas Media Intelligence France
-Harnan Sanchez Neira, Havas Media Intelligence Global