AN ALLIANCE BETWEEN
TWO BENCHMARK INSTITUTIONS
Our Specialized Masters in Digital Business Strategy is the
product of an alliance between HEC and Télécom
Paris. Each of these two institutions is a benchmark in its
own field: HEC amongst France’s elite management schools;
and Télécom Paris amongst the country’s
leading engineering schools. HEC and Télécom
Paris have decided to combine their strengths to offer a management
training programme geared towards innovation management and
the enhancement of companies’ integration of information
technology.
INFORMATION TECHNOLOGY
AFFECTS ALL MANAGEMENT FUNCTIONS
In an economy that is increasingly based on intellectual added
value and the provision of services (i.e., data processing and
relationship management), the past decade has seen a great change
in managerial practices. All corporate functions, regardless
of the sector of activity, have had to integrate a technological
dimension: Purchasing and Logistics, with e-procurement and supply
chain management; Production, with ERP and shared information
systems; Human resources, with Intranet applications; Marketing,
with e-commerce, on-line communications and CRM; Sales, with
its multi-channel issues, automated sales forces, etc.
In and of itself, technology is not a finality. Instead,
it is a lever for raising productivity and cutting costs,
enhancing and enriching employees’ jobs, developing
sales and customer service and encouraging innovation throughout
a firm. Beyond information systems’ technical dimension,
the main issue for companies is in fact managers’
use of information technology.
PROVIDING
STUDENTS WITH THE DOUBLE COMPETENCY THAT COMPANIES ARE LOOKING
FOR
Although firms already possess management and information
system competencies, what they need and are looking for today
are high potential recruits capable of speaking both the language
of management and the language of technology. Such individuals
will be able to manage innovation and integrate new technology
into their managerial practices. The purpose of the HEC-Télécom
Paris programme is to face this challenge by training managers
who can combine a twofold competency based on their:
mastery of supervisory issues, something
that will enable them to join one of the main corporate
functions (Strategy, Project management, Marketing, Sales,
Purchasing, Finance, Human resources, etc.)
knowledge of information technology issues, potential
and tools, which they can then integrate into organisational
policies so as to build a portfolio of modern management
practices.
UNDERSTANDING, SHARING,
IMPLEMENTATION
The entire HEC-Télécom Paris Master's programme
has been designed to accelerate participants’ professional
development by concentrating a whole set of knowledge and
know-how into a short period of time:
learning (understanding) covers areas such
as business administration, technology, innovation management
and managerial use of information technology
outside the classroom, training will be grounded at every
stage in intensive exchanges (sharing)
with the business world, enabling students to witness real
events and understand corporate practices in France and
abroad.
lastly, knowledge is applied (implementation)
via a teaching orientation that mainly revolves around case
studies, with the entire class spending two weeks (one at
the beginning of the course and another at the end) working
full-time on a problem that a company has submitted. In
addition, the participants works part-time for more than
3 months under the supervision of a professional consulting
mission. Finally, at the end of the programme participants
undertake a paid work experience, something that often leads
to recruitment by the host company.
As this program is taught in french, applicants must
speak french in order to apply.
