What are they doing now?
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Internationalised markets, the concentration of industry, automated production and the rise of high-tech sectors have injected new competitive and developmental rules into market interactions, creating a new strategic context for corporate marketing.
HEC’s Specialized Master in Marketing Intelligence is a post-graduate vocational training programme that offers young science degree-holders (engineers, agronomy engineers, doctors, pharmacists, holders of an entry-level post-graduate degree) the keys to a management career working for a major international company. Participants in this specialised top-flight training programme can become operational within a year and fill positions of responsibility in the Sales, Marketing or Engineering departments of large companies or State organizations. From the very outset, the dual training that these happy few receive will be a decisive factor in their career development.
Scientific directors:
Dominique ROUZIÈS
Jean-Michel GAUTIER
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