This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment). The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager.
The program is aimed at:
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
Composed of 3 modules
Strategic analysis and key generic strategies
The search for new opportunities and risk analysis
Mastering of key financial, sales and marketing challenges
Develop the business model and validate the chosen strategy
Factor in changes in the market, in particular the digital revolution and energy transition
Develop the functional implementation of the strategy, in particular on a marketing and financial level
Play an active role in your environment and with the key partners in the Supply Chain
Mobilize internal and external human capital
Define the principles of organization and its different models and manage people and talents
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