The Media, Art & Creation program has been co-created by the Academy of Arts & Design, Tsinghua University (THU AAD), the Qingdao Innovation Research Institute of Arts and Science, Tsinghua (RIAST) and HEC Paris. The aim of the program is to cultivate professional talents in the management of different art forms and the communication of culture, which cater to the needs of the booming culture industry both within and outside of China. Participants will acquire a solid understanding of the key challenges within China’s media, arts, and creative industries and be able to propose relevant solutions to address them
The program is composed of 10 modules, run over a period of 16 months, with 6 to 8 months to complete the professional thesis. The program is taught in English and Chinese and features in-class modules, visits to cultural and arts institutions, roundtable discussions, case studies and collaborative projects.
The Executive Master in Media, Art & Creation is composed of 10 modules.
- Political theory
- Marketing creative offerings
- Code for creation - the role of the culture industry
- Code for creation – the market of culture offerings
- Culture economy - managerial principles
- Culture and art industry organization
- Financial analysis and forecast management
- Consumer behavior and marketing in arts and creation
- Art events and creativity space management
- Digitalization in creative industries
- Cultural fund raising
- Financial management in cultural operations
- Seminar series on design thinking
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