Executive Education
marketing digital pour experts
marketing digital pour experts
Program overview
Capitalize on the many opportunities that digital marketing opens up and ensure that they strengthen and accelerate the success of your strategic choices.
Internet, mobility, social media and data-driven marketing are everywhere today. Designed for operational marketing managers who already practice Digital Marketing, the aim of this program is optimize these channels and use them as a source of opportunities and a driver of growth and profitability in your overall marketing strategy.
Executive short program marketing digital pour experts
The program is aimed at:
Marketing Directors, Communication Directors, operational and digital marketing teams, web marketing and CRM project managers.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Master the impact of digital on your market, business model, strategic plan, marketing plan and organization
Optimize your marketing performance by selecting and integrating new digital technologies
Acquire a forward-looking vision of the opportunities opened up by digital marketing
Program
The impact of the 5 levers of digital marketing (search engines, sites and applications, communities, social networks and influencers) on the strategy.
How Artificial Intelligence can transform value propositions.
Brands and social networks.
Developing efficient DMPs and relational marketing plans (in-bound, loyalty) and customer experience.
Learning methods
A very complete program, which addresses in a precise and forward-looking way the different dimensions of digital marketing. It features a focus on legal issues and workshops at the end of the program for participants wishing to structure their individual projects. An assessment of the skills acquired is also carried out at the end of the program.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights
Register for the program
Fill in the form to check your eligibility and start the registration process.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
Find out more about possible funding options for the program you have chosen.
Contact
