Capitalize on the many opportunities that digital marketing opens up and ensure that they strengthen and accelerate the success of your strategic choices.
Internet, mobility, social media and data-driven marketing are everywhere today. Designed for operational marketing managers who already practice Digital Marketing, the aim of this program is optimize these channels and use them as a source of opportunities and a driver of growth and profitability in your overall marketing strategy.
The program is aimed at:
Marketing Directors, Communication Directors, operational and digital marketing teams, web marketing and CRM project managers.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
The impact of the 5 levers of digital marketing (search engines, sites and applications, communities, social networks and influencers) on the strategy.
How Artificial Intelligence can transform value propositions.
Brands and social networks.
Developing efficient DMPs and relational marketing plans (in-bound, loyalty) and customer experience.
A very complete program, which addresses in a precise and forward-looking way the different dimensions of digital marketing. It features a focus on legal issues and workshops at the end of the program for participants wishing to structure their individual projects. An assessment of the skills acquired is also carried out at the end of the program.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting firstname.lastname@example.org. Find out more about the management of your personal data and your rights