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Executive Education

Définir et mettre en place la stratégie de sa business unit

Définir et mettre en place la stratégie de sa business unit

Executive Certificate

Language : French 

Download the brochure

Program overview

The aim of this certificate program is to enable you to master all the necessary tools to define and implement your Business Unit strategy within its executive committee, by taking into account the interests of all stakeholders, whether internal (teams and shareholders) or external (customers, suppliers), and of course the physical and social environment.

Définir et mettre en place la stratégie de sa business unit

Format: In class
Duration: 12 days
Language: French
Cost: 16800 €
Place: France

The program is aimed at:

Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Financial Directors, HR Directors, IS Directors, Directors of Operations, etc.)



Enhance your ability to take charge of and lead strategic business units

Develop your leadership skills by adopting a general and cross-functional approach to management

Master your internal and external partner networks, to sustainably enhance the value creation of your company

Academic director

Christopher Hogg
Affiliate Professor, HEC Paris

Learning methods

This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.


Composed of 3 modules

Strategic analysis and key generic strategies

The search for new opportunities and risk analysis

Mastery of key financial stakes and marketing in the strategic business unit

Develop the business model and validate the chosen strategy

Factor in market changes, in particular the digital revolution

Shape the functional implementation of the strategy, in particular on a marketing and financial level

Play an active role in your environment and with the key partners in the Supply Chain

Mobilize internal and external human capital

Define the principles of organization and its different models

Develop people and talent management skills


Program Information

Download the brochure


Are you interested?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.